We remember what it was like just starting out. You really need advertising, but you don’t have the money you need for it. Social media seem like a solution to this problem, right? It’s free advertising!
You may have taken a dive right into social media writing and posting as you anxiously wait for the sales to start rolling in. Then reality sets in. You’re spending a lot of time posting, but your wallet doesn’t really have much to show for it. You may even start to question whether spending your time on social media is even helping…you’re a solopreneur, so if it’s not helping your business, then who has time for it?
All the “gurus” tell you that you can’t ignore social media. Still, you can’t help but wonder. Does social media marketing actually work for entrepreneurs?
Yes, social media marketing DOES work for entrepreneurs. But you have to do it right.
We want to help you out, so we created a worksheet that will help you work through three simple steps that will immediately improve your social media marketing efforts. (Hint: the very first one is working on your target person!) It’s free. There’s no need to buy anything. Fill out the form below to get it sent immediately to your inbox. Then keep reading the blog post for more useful information.
Want 3 easy steps to instantly improve your Social Media?
Download our free worksheet and discover who you’re talking to, which platforms you should be on, and how to create epic content!
The Wrong Way to Do Social Media Marketing for Entrepreneurs
More than a few entrepreneurs come into our office asking for help with social media marketing. We do our social media assessment for them, which more often than not exposes some common mistakes that they’re making.
Here are some of the most common ones:
- They sell all the time. Or not enough.
- They focus on getting likes/fans/followers with no real strategy.
- They want to measure the ROI of social media marketing in $$$.
- They have no idea who they’re talking to or why.
Listen, if you take one thing away from this section, make it this: Know who your target PERSON is. Not audience. Your single, target person. If you don’t know how to do this, keep reading, because we are going to walk you through it.
The Right Way to Do Social Media Marketing for Entrepreneurs
There are a few things you can do as a solopreneur that will ensure you’re making the most out of your social media marketing efforts:
- Make sure you have a decent ratio of selling posts to personality posts.
- Have a (simple) strategy that details what you’re going to do with all of those likes/fans/followers you get. How will you turn them into paying customers?
- Know exactly what your goals are and make sure you know the limitations of social media.
- Don’t expect social media to be the only tool you need.
- If you do nothing else, know the target person you’re talking to. Social Media is meant to be SOCIAL.
The big takeaway from this section is know your goals. Why are you spending time on social media in the first place? Make sure that every action you’re taking on social media is aligned with these specific goals.
Now What? How to Get Started with Social Media Marketing
It’s no secret – social media marketing can be daunting for an entrepreneur. If you’re a team of one running your whole business and handling social media marketing as well, it can be especially hard. Make sure to download the Social Media worksheet above to get started. It’s in a big yellow box – you can’t miss it. 🙂
Then, start rocking your social media marketing efforts!
Let us know if you have any questions or don’t want to handle your social media marketing alone.