Search Engine Optimization (SEO)


 

Search Engine Optimization Drives Leads and Sales

Bring in more QUALIFIED leads for your sales team through your website. Search engine optimization is the process of improving your site content, layout, and backlinks in order to appear higher in search results.

Regardless of your business, your prospects ARE searching for your services online. If you are not showing up in the search results, you are missing sales opportunities.

Your website must be visible to be considered by your prospects who are actively seeking for solutions.

To be visible your site must be optimized.

Be visible. Increase traffic. Drive leads. Propel sales.

Keystone Can Improve Your Search Engine Optimization SEO

SEO improves your site’s organic search engine results; namely, those you aren’t paying for with through a Search Engine Marketing (SEM) campaign. SEO and SEM often work together, but more people click on organic results.  So it is a critical component of your marketing mix.

SEO is complex in nature due to the many variables the search engines take into account when ranking websites on search engine results pages (SERPs). This is where Keystone Resources comes in – we are dedicated to learning your business objectives and challenges, analyzing your current website and improving you SEO results and your online ROI.

Our process is simple: Research, Strategy, Action, Measure and Report.

Research - We begin by understanding your company, products and services, business goals and desired search engine optimization outcomes.

We must also perform keyword analysis to uncover the various terms and phrases your prospects are using when searching for your products or services.

Strategy - Once we have identified these desired outcomes and current search behaviors, we put together an SEO strategy to reach our goals. Strategies account for 3-12 months of activities as it typically takes 1-3 months to start seeing results. During this time frame we are undertaking the SEO actions (see below) and watching as Google and other search engines start to re-evaluate your site and start moving it up in the search results.

Action – Implementing the strategy will encompass a number of different activities to improve the alignment of your site with search engine algorithm variables that determine placement in the search results. These actions may include improving meta descriptions, page titles, web page text and images and other website content to ensure that your website content is unique, relevant, readable, and optimized with rich, searchable keywords.

Another important factor that search engines consider is “responsiveness” of your site for mobile devices. Those sites that are not “mobile friendly” are penalized in the search results. Our web development team can help make your site mobile friendly.

Measure and Report – It is important to understand that search engine optimization is an ongoing process that must be continually refined to make an impact. We will monitor metrics, make adjustments and provide monthly analytics reports with suggestions for improved performance.

Because site traffic and contact forms are not the end of the sales cycle, we encourage our clients to have monthly discussions to tell us about the quality of the leads we’re generating how they are converting into revenue.

That is how SEO will propel your bottom line.

 

Online Business Listings are Also Critical to SEO Success

In addition to having your website come up in search results, you want your business to be visible across the numerous directory websites online. You can create an online business listing on a number of websites, including Google, Yahoo, Yelp, and Bing among others. To learn more, visit our page on Online Business Listings

 

Are you ready to be found online?

If so, call 713.874.0162 or contact us here to get here to start boosting online lead generation and revenue.