Content Marketing


 

Content Marketing: Increase Sales, Boost Awareness, Retain Clients, Engage Prospects 

Content Marketing isn’t an “optional extra.” It’s essential for the success of your business – at every stage of the sales cycle.  

More leads.

More qualified leads.

Leads nurtured from contact to close.

Keep and grow existing clients.

If you need more of this, you have a Content Marketing problem. We know how to fix it, grow sales and propel your bottom line 

What Content Marketing Will Do for Your Business 

You need a content strategy that is laser focused on moving the needle for your business – at all parts of the customer lifecycle.

Having the right content strategy in place will allow you to connect with your audience, generate and nurture news leads, and engage existing customers so they want to continue to buy from you. You might already be doing some content marketing. blogging and social media marketing  are usually what businesses focus on first.

But a Content Marketing strategy is so much more than that.

Anyone can tell you to start email marketing and add online advertising to your existing blog and social media marketing strategy. But that’s not exactly what you need. You need to know how each of the individual tactics work together.

What you must do with social media marketing to increase your bottom line (Hint: it also involves email marketing).

How blog marketing is the only way to see results from blogging and how 87% of businesses are doing this in an ineffective way.

In short, the right Content Marketing strategy will grow your business AND boost your profits at the same time. 

Keystone Resources Ensures Your Content Marketing Strategy is Right for Your Business

As with any strategy, the process begins with questions. We conduct an in-depth discovery meeting between our editorial team and your key players to make sure that we understand your goals and challenges when it comes to content.

Next, we conduct research on your ideal customer to fully understand whom we are talking to. This is a fundamental step in creating and implementing the content marketing strategy that will boost your bottom line. Additionally, our team organizes a content audit. The goal here is to know exactly what you’re working with and more importantly, where there might be gaps in your content that need to be filled.

Then we create a strategy that applies all of our research findings in a way that will be most engaging to your target audience. We focus on creating a variety of media that is not only perfect for your audience but also aligned with your resources.

Finally, our editorial experts will determine what metrics need to be measured (and how often) in order to ensure your company is reaching the Content Marketing goals laid out in your Content Marketing Strategy.

Keystone Resources has certified Content Marketing Strategists on our team ready to guide the process.  Whether we’re building your content from scratch or repurposing existing content, we are dedicated to ensuring each piece of content your company uses is compelling and engaging. 

Ready to get started?

To develop a powerhouse Content Marketing plan that propels your bottom line, give us a call at 713.874.0162 or click here.