National Museum of Funeral History

Logo, Stationery

The National Museum of Funeral History was founded in 1992 in Houston, Texas as a means of establishing an institution to educate the public and preserve the heritage of death care. The Museum became a place to collect and preserve the history of the industry, including how it began and how it has evolved over time.

Challenge:
Keystone Resources was selected from a pool of many design agencies to update and refresh the current branding, collateral and website for the museum. 

Solution:
The logo incorporates the landau carriage shape to symbolize funeral hearses. The color palette consists of muted burgundy hues with a hint of green, gold and a flesh-toned neutral which reflects the funeral museum’s culture. We carried this theme throughout the branding collateral from the business cards, to the printed advertising pieces.

The website was a massive redesign, as the site required a lot of varying information and content. The challenge was to figure out a clean and concise way to organize all of this information, so that the visitor to the site could learn more about the museum without being overwhelmed and bombarded with content. We chose to design the website with a dual navigation system that contains varying hierarchies of information from Visiting Hours, Events, Tour Information, and more. Keystone also implemented an online ticket purchasing system, so that visitors can purchase their tickets in advance or support the museum through donation. In addition, the website and collateral, we designed the social media presence for the museum across various digital platforms.

Website, Social Media Design

The National Museum of Funeral History was founded in 1992 in Houston, Texas as a means of establishing an institution to educate the public and preserve the heritage of death care. The Museum became a place to collect and preserve the history of the industry, including how it began and how it has evolved over time.

Challenge:
Keystone Resources was selected from a pool of many design agencies to update and refresh the current branding, collateral and website for the museum. 

Solution:
The logo incorporates the landau carriage shape to symbolize funeral hearses. The color palette consists of muted burgundy hues with a hint of green, gold and a flesh-toned neutral which reflects the funeral museum’s culture. We carried this theme throughout the branding collateral from the business cards, to the printed advertising pieces.

The website was a massive redesign, as the site required a lot of varying information and content. The challenge was to figure out a clean and concise way to organize all of this information, so that the visitor to the site could learn more about the museum without being overwhelmed and bombarded with content. We chose to design the website with a dual navigation system that contains varying hierarchies of information from Visiting Hours, Events, Tour Information, and more. Keystone also implemented an online ticket purchasing system, so that visitors can purchase their tickets in advance or support the museum through donation. In addition, the website and collateral, we designed the social media presence for the museum across various digital platforms.