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Six Steps to Perform a Brand Audit

It’s frustrating to come to the realization that your business is just surviving, rather than thriving like it once was. You may be noticing your competitors are taking some customers, even though it’s clear that their product is inferior. You have wracked your brain for some sort of plausible explanation, but there’s none to be found.
Let’s start from the very beginning. You may not be completely sure what a competitive analysis is (or, at the very least, what we mean by competitive analysis in this scenario). At Keystone Resources, we define a competitive analysis as the process of analyzing your business’s competitors to determine what makes your product or service unique (and better in some way) than what the competition has to offer.
Design is powerful – it has the ability to change the way the world around us looks, feels, and functions. However, more importantly, design is capable of inciting action. It can communicate positive messages, encourage social change, and persuade people to take action to bring about the common good.
When making the decision to commission a new website for your business, you are probably busy thinking about how you want the website to look and how much you are willing to pay. It seems like the most affordable and simple solution is to go online and find a freelance developer or just try to build your website yourself on WordPress or a similar content management system. 
While there is more to winning your next proposal than good visual communication, properly-used graphics that support your message with both facts and emotion can be a powerful persuasion tool.
Preparing your response to a request for proposal (RFP) can require a significant investment of your time and focus. After all of that hard work, it would be crushing to learn your proposal was kicked out of the running for a simple mistake that could have been avoided.
As a brand, interactive, and proposal agency, our daily work at Keystone Resources requires innovation, problem solving, and creativity. On any given day, we must balance a variety of tasks, communicate effectively with our project stakeholders, design innovative solutions for our clients, and meet project budgets and timelines while also seeking to exceed expectations.

Tech Tuesday – Feedly

At first glance, the Internet can be a pretty overwhelming place to look for your news. There are thousands of websites, blogs, social media platforms, and video streams inundating you with the latest information all the time.
Social media marketing is clearly a key player in a company’s overall marketing mix, but with so many platforms, it can be hard to decide which ones to utilize. After honing in on the best platforms for the business, sending out posts can seem like a daunting and time-consuming chore.
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