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We often get asked what the difference is between a company’s brand and its identity. After all, we offer branding services as an agency, right? The words “brand” and “branding” have become pretty diluted over the past few years – it seems like everyone’s using them without really knowing what they mean.
We remember what it was like just starting out. You really need advertising, but you don’t have the money you need for it. Social media seem like a solution to this problem, right? It’s free advertising!
Keystone Resources has a certified Conversion Funnel Specialist onboard, and we're hosting a training this month to teach you how to double or even triple your sales! While we are ready to bust out the champagne to celebrate, we realized very quickly that not everyone fully understands why our certification is a big deal for YOUR business!
Do you ever sit down with a blank Word document to write a blog post for your business and find yourself with a case of writer’s block? Without any sort of plan, filling all that white space with words feels impossible. What is it you’re even trying to convey to your audience again?
Ok, first things first. When I say “online business listings,” do you know what I’m talking about? To clear up any confusion, I’m going to spell it out for you right at the beginning.
Content Marketing. It has become quite the buzzword over the past few years. In fact, it’s such a buzzword by now that we’re pretty sure we don’t have to convince you that it’s necessary for you to have a content marketing strategy for your business. You already know that it’s a good thing to do

7 SEO Trends for 2017

Folks, it’s already December. Although it feels like we were just talking about planning your search engine optimization (SEO) strategy for 2016, it’s now almost 2017. That means it’s time for us to once again chat about our SEO strategies for the coming new year.

Six Steps to Perform a Brand Audit

It’s frustrating to come to the realization that your business is just surviving, rather than thriving like it once was. You may be noticing your competitors are taking some customers, even though it’s clear that their product is inferior. You have wracked your brain for some sort of plausible explanation, but there’s none to be found.
Let’s start from the very beginning. You may not be completely sure what a competitive analysis is (or, at the very least, what we mean by competitive analysis in this scenario). At Keystone Resources, we define a competitive analysis as the process of analyzing your business’s competitors to determine what makes your product or service unique (and better in some way) than what the competition has to offer.
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