If you’re a business owner you’re probably well aware that Google has to make changes and updates every now and then. Most of the time these changes are minor; a formatting change here, a layout update there. However, last week Google made a big change in what is called the “Google search index.”
The Google search index is the directory of data that Google search bots crawl through to find results. Think of the internet as a huge directory. When you click “search,” Google looks through the whole directory and picks the lines that make the most sense. So, what’s changing?
Up until now, Google search bots have looked at your desktop website data first and your mobile website data second to determine where you are in the search results. But Google’s new change will switch the two. Now they will look for your mobile site first, THEN your desktop site.
How does this Google update apply to you?
Google looks at search index data the same way you look at the yellow-pages. Imagine searching for searching for ice cream in Houston and reading a listing that says,
“Davos Egg Chrome, servers Hasten 02 yors.”
You’d probably dismiss it as gibberish and continue on in your search for ice cream. Unfortunately, that entry should have read:
“Dave’s Ice Cream, serving the Houston-area for 20 years.”
The way your website appears in google’s search index make a big difference on whether or not your business is visible. If your mobile site isn’t properly optimized there’s a good chance that Google will think it’s irrelevant.
Step Number One to Fixing Your Mobile Site, Don’t Panic!
“Google will look at your mobile site first to determine your ranking.
There is only one index. There’s not a separate index for desktop and one for mobile.
So even though Google’s mobile-first index will evaluate your mobile site first, that
doesn’t mean it will ignore your desktop site completely.”
What Neil is saying is important to note. Just because Google is looking at your mobile layout first doesn’t mean it’s time to ignore your desktop site. What this update does mean is that it’s time for you to take charge of your online presence and ride the wave of increased mobile traffic.
Just Say No to Bad Mobile Websites
Using a poorly designed or non-optimized mobile app or website is something most of us have experience with. We hate it when we try to click to learn more about a product but the buttons look like they were made for Smurfs. Or you know that feeling you get when you try to order pizza through an app and it throws back an error? Am I being charged twice? What’s going on?
Before you say “that wouldn’t happen to MY mobile website,” take a moment to think about it. Have you checked your mobile site on both iPhone and Android operating systems? Has it passed the Search Console test? Is the back end of your website using structured data?
We’d like to help you answer those questions. At Keystone Resources we offer a free web traffic report card to help answer these questions. One of our marketing specialists will run your website through our strategic audit process and help you discover the simple changes that can make your site soar to the top of Google rankings.
Call us at (713) 874-0162 to tell us about your business and to request a free marketing report card
Get excited! This Google search update is an opportunity to grow your business like never