Graphic Design USA
We are thrilled to announce that our first packaging design project, Damselfly, has been selected as a winner in the Health+Beauty category in this year’s Graphic Design USA Annual Packaging Design Awards. There were over 200 design agencies represented and thousands of entries – we’re honored to be published in the same category among so many crazy-talented designers! Also having our local Houston girl, Beyoncé, on the cover of the magazine is pretty awesome, too.
Our team was approached by the founder of Damselfly, Nishi St. John, to help bring to life her dream of an all-natural, safe play makeup for young girls that also gives back to a cause that is near to her heart. Our creative team was thrilled with the opportunity to design our first packaging project, especially one that needed design assistance from the very beginning of the brand.
Logo & Bag Design
We began first with the logo, created from several sketches of Lynsey’s handwriting that adds a very organic feel to the brand. The “y” turns up into a damselfly with glitter on it’s wings – just like the glitter powder featured in each of the three make up kits. The logo was printed on hot pink, jute bags made by the ladies of Freeset Global that have been rescued from the human trafficking industry – with a portion of proceeds from each Damselfly purchase going directly back to the women who produce the bags.
The biggest challenge on this project was planning out logistics in designing the individual labels that wrap around each product. We were given schematics of each label – lip gloss, lip balm, powder tube and nail polish – and from there, we created templates in Illustrator that mapped out the live area, trim lines and things like the safety seal on the lip balm tube. During the design process, Lynsey made several trips to the beauty department at our local Kroger to study how other products of similar nature were treating their packaging.
We used pink, purple and green patterns of swirls, leaves and flowers as background elements in each label. The labels are all unique for each product color and work cohesively together as a unit. On smaller labels like the nail polish, elements were pulled out from the larger pattern and highlighted in the smaller space. The typography chosen for the labels feels very hand-drawn, complimenting the organic feel of the logo design.
Being our very first packaging project of this scale, we had some bumps in the road along the way but our design team learned so much about the world of 3D design! Seeing your illustrator document printed on clear labels and wrapped around a sparkly purple nail polish has to be one of the coolest feelings ever. We’re so excited for Nishi and her product, Damselfly. Visit her website here to purchase a makeup kit for your little one!