Keystone Resources has a certified Conversion Funnel Specialist onboard, and we’re hosting a training this month to teach you how to double or even triple your sales!
While we are ready to bust out the champagne to celebrate, we realized very quickly that not everyone fully understands why our certification is a big deal for YOUR business!
We all know that prospects will rarely come to your website, email, social media page, direct mail piece, flyer, poster, etc. and decide to purchase right then and there. (To be exact, 73% of leads are not going to immediatelybuy). In fact, the higher your price tag, the more accurate this statement will become. Today’s consumers are highly research driven – they want lots of information and space to make educated decisions. They are also going to demand social proof and want to test the waters before jumping in with both feet.
In a nutshell, don’t be the spammy-used-car-salesman who won’t leave them alone. We don’t think we have to remind you this, but people will do pretty much anything to avoid having to talk to a salesperson. Be open and transparent, and then let them decide how they want to spend their money.
It is your brand’s job to drive them through this journey – and it’s your job to maintain a 1:1 connection with your prospects throughout their relationship with you and your company.
A Conversion Funnel will not only maintain that all-important 1:1 connection with your prospect but also allow you to automate a huge portion of it so you can keep your sanity as your business continues to grow. And that’s what you want, right? YAY! We recommend a big party to celebrate.
Note: Once you automate something, you can’t just forget about it. If I were treated like some cookie-cutter-stamped thing instead of a person, I wouldn’t be giving you my business either. But how to correctly automate things is a topic for another blog post.
What Is a Conversion Funnel?
A Conversion Funnel is the path a prospect takes through your marketing (website, social media, email marketing, direct mail, etc), ultimately resulting in a conversion.
Every business and industry has some sort of funnel even if you call it something else – it could be a marketing funnel, conversion funnel, sales funnel, sales pipeline, sales process, sales cycle, and so on.
Your Conversion Funnel introduces your prospect to a specific step in your sales process at a specific time to lead them towards conversion. You then use content marketing to increase that conversion rate – but that’s also a blog post for another time.
You’re in business if you acquire new prospects and leads, convert those leads into buyers and get those buyers to buy more or buy more often (or both!). THAT’S the purpose of a Conversion Funnel.
Now, you may have seen examples of Conversion Funnels before that look something like this:
You might be thinking, “I’ve got a sales pipeline (aka Conversion Funnel) so I’m good. I can stop reading now.” Well….
Your funnel may not be optimized (yet), even if you have one.
Why Should You Care about Conversion Funnel Optimization?
If your Conversion Funnel isn’t optimized, you’re losing a big chunk of potential sales. That’s a fact.
It’s a little like finding your soul mate. There *might* be a little less destiny involved, though.
You CAN build the perfect Conversion Funnel that will double or even triple your sales at a 33% lower cost. Prospects are not cattle – they’re not designed to be wrangled or sorted. When people know that you care about and anticipate their needs, they’ll reward you with their wallets.
To architect your funnel, you need to know the right steps to take – and the right time to introduce them. You need to know how to place more emphasis on customer behaviors and then nurture and retain those customers at each step in the process.
That’s exactly what we at Keystone Resources are going to teach in an upcoming live training.
We’ll be concentrating on what the perfect Conversion Funnel looks like and how to create it. Even better, we’ll cover what to do with your Conversion Funnel once you have it in order to double or triple your sales. Have we enticed you? You can sign up today!
Topics will include:
- How to consistently double revenues no matter what industry you’re in…
- One simple change you can make to your existing sales funnel to instantly get more leads, subscribers, and ultimately customers…
- How to use one small portion of your conversion funnel to cump average profit per customer by 200%…
… and much, much, more.
If you’re in the Houston area and you’re interested in growing your business, you definitely don’t want to miss this training.
Double Your Sales Live Training:
Date: Tuesday, March 21st.
Time: 6pm -7pm
Location: Keystone Resources, 1329 Nicholson St, Houston, Texas 77008
If you have all the money you can stand right now, you’ll probably want to skip our Conversion Funnel session and go on vacation instead. We’ll let you make that decision.
Register here before it’s too late!