You're a smart, capable business owner. No one is debating that. But for whatever reason, you don't have all the clients or customers that you need. Not only that, but you're feeling frustrated.

Six Steps to Perform a Brand Audit

It’s frustrating to come to the realization that your business is just surviving, rather than thriving like it once was. You may be noticing your competitors are taking some customers, even though it’s clear that their product is inferior. You have wracked your brain for some sort of plausible explanation, but there’s none to be found.
Let’s start from the very beginning. You may not be completely sure what a competitive analysis is (or, at the very least, what we mean by competitive analysis in this scenario). At Keystone Resources, we define a competitive analysis as the process of analyzing your business’s competitors to determine what makes your product or service unique (and better in some way) than what the competition has to offer.
While there is more to winning your next proposal than good visual communication, properly-used graphics that support your message with both facts and emotion can be a powerful persuasion tool.
Preparing your response to a request for proposal (RFP) can require a significant investment of your time and focus. After all of that hard work, it would be crushing to learn your proposal was kicked out of the running for a simple mistake that could have been avoided.
Keystone Resources, in partnership with Xenox Global and JK Waldie & Associates, has launched a new two-day workshop to train proposal professionals in adaptive processes and techniques that fit companies of all sizes, no matter the type of clients they serve.