7 SEO Trends for 2017

Folks, it’s already December. Although it feels like we were just talking about planning your search engine optimization (SEO) strategy for 2016, it’s now almost 2017. That means it’s time for us to once again chat about our SEO strategies for the coming new year.

Six Steps to Perform a Brand Audit

It’s frustrating to come to the realization that your business is just surviving, rather than thriving like it once was. You may be noticing your competitors are taking some customers, even though it’s clear that their product is inferior. You have wracked your brain for some sort of plausible explanation, but there’s none to be found.
Let’s start from the very beginning. You may not be completely sure what a competitive analysis is (or, at the very least, what we mean by competitive analysis in this scenario). At Keystone Resources, we define a competitive analysis as the process of analyzing your business’s competitors to determine what makes your product or service unique (and better in some way) than what the competition has to offer.
When making the decision to commission a new website for your business, you are probably busy thinking about how you want the website to look and how much you are willing to pay. It seems like the most affordable and simple solution is to go online and find a freelance developer or just try to build your website yourself on WordPress or a similar content management system. 

Tech Tuesday – Feedly

At first glance, the Internet can be a pretty overwhelming place to look for your news. There are thousands of websites, blogs, social media platforms, and video streams inundating you with the latest information all the time.
Social media marketing is clearly a key player in a company’s overall marketing mix, but with so many platforms, it can be hard to decide which ones to utilize. After honing in on the best platforms for the business, sending out posts can seem like a daunting and time-consuming chore.