How to Conduct a Competitive Analysis

Let’s start from the very beginning. You may not be completely sure what a competitive analysis is (or, at the very least, what we mean by competitive analysis in this scenario). At Keystone Resources, we define a competitive analysis as the process of analyzing your business’s competitors to determine what makes your product or service unique (and better in some way) than what the competition has to offer.
Design is powerful – it has the ability to change the way the world around us looks, feels, and functions. However, more importantly, design is capable of inciting action. It can communicate positive messages, encourage social change, and persuade people to take action to bring about the common good.
My favorite project of 2015 was the brand and website refresh for the National Museum of Funeral History. Who wouldn’t love working on a project like this, I mean, we went inside a haunted house after one of our meetings!

AIGA Houston Design Loop 2014

Entering the big design world can seem a bit intimidating after being confined in the comforts of the classroom studio. Although I acquired a great deal of knowledge during my four years in the Graphic Communications program at the University of Houston, I yearned for guidance to help me transition to a full-time career as a designer.
We are thrilled to announce that our first packaging design project, Damselfly, has been selected as a winner in the Health+Beauty category in this year's Graphic Design USA Annual Packaging Design Awards. There were over 200 design agencies represented and thousands of entries -  we're honored to be published in the same category among so many crazy-talented designers!
Scout’s Honor Rescue, a Houston-based non-profit, is an animal rescue that’s very dear to our heart. In November of 2012, Lynsey adopted her crazy little daschund, Savannah, from Scout’s Honor after Roger and Stephanie persuaded her to visit one of their monthly adoption events in The Heights.