You're a smart, capable business owner. No one is debating that. But for whatever reason, you don't have all the clients or customers that you need. Not only that, but you're feeling frustrated.
We often get asked what the difference is between a company’s brand and its identity. After all, we offer branding services as an agency, right? The words “brand” and “branding” have become pretty diluted over the past few years – it seems like everyone’s using them without really knowing what they mean.

Six Steps to Perform a Brand Audit

It’s frustrating to come to the realization that your business is just surviving, rather than thriving like it once was. You may be noticing your competitors are taking some customers, even though it’s clear that their product is inferior. You have wracked your brain for some sort of plausible explanation, but there’s none to be found.
Let’s start from the very beginning. You may not be completely sure what a competitive analysis is (or, at the very least, what we mean by competitive analysis in this scenario). At Keystone Resources, we define a competitive analysis as the process of analyzing your business’s competitors to determine what makes your product or service unique (and better in some way) than what the competition has to offer.
Design is powerful – it has the ability to change the way the world around us looks, feels, and functions. However, more importantly, design is capable of inciting action. It can communicate positive messages, encourage social change, and persuade people to take action to bring about the common good.
My favorite project of 2015 was the brand and website refresh for the National Museum of Funeral History. Who wouldn’t love working on a project like this, I mean, we went inside a haunted house after one of our meetings!