How to Conduct a Competitive Analysis

Let’s start from the very beginning. You may not be completely sure what a competitive analysis is (or, at the very least, what we mean by competitive analysis in this scenario). At Keystone Resources, we define a competitive analysis as the process of analyzing your business’s competitors to determine what makes your product or service unique (and better in some way) than what the competition has to offer.
Design is powerful – it has the ability to change the way the world around us looks, feels, and functions. However, more importantly, design is capable of inciting action. It can communicate positive messages, encourage social change, and persuade people to take action to bring about the common good.
My favorite project of 2015 was the brand and website refresh for the National Museum of Funeral History. Who wouldn’t love working on a project like this, I mean, we went inside a haunted house after one of our meetings!
I enjoyed working on the Bella Spring logo because it is the first multifamily property where I have had a hand in every aspect that goes into the marketing and branding. With the help of Judith, and the design team at Keystone Resources, I created my first professional logo.

Greenspoint: Case Study

Our wonderful client, the Greenspoint District, contacted Keystone Resources to help them prepare for the upcoming2015 Offshore Technology Conference. They were looking for marketing materials to help promote the many opportunities that the Greenspoint District has to offer to those working in the Oil and Gas industry.

AIGA Houston Design Loop 2014

Entering the big design world can seem a bit intimidating after being confined in the comforts of the classroom studio. Although I acquired a great deal of knowledge during my four years in the Graphic Communications program at the University of Houston, I yearned for guidance to help me transition to a full-time career as a designer.