Tuesday, November 22 2016
Let’s start from the very beginning. You may not be completely sure what a competitive analysis is (or, at the very least, what we mean by competitive analysis in this scenario). At Keystone Resources, we define a competitive analysis as the process of analyzing your business’s competitors to determine what makes your product or service unique (and better in some way) than what the competition has to offer.
Tuesday, November 08 2016
Design is powerful – it has the ability to change the way the world around us looks, feels, and functions. However, more importantly, design is capable of inciting action. It can communicate positive messages, encourage social change, and persuade people to take action to bring about the common good.
Wednesday, January 06 2016
My favorite project of 2015 was the brand and website refresh for the National Museum of Funeral History. Who wouldn’t love working on a project like this, I mean, we went inside a haunted house after one of our meetings!
Friday, December 18 2015
I enjoyed working on the Bella Spring logo because it is the first multifamily property where I have had a hand in every aspect that goes into the marketing and branding. With the help of Judith, and the design team at Keystone Resources, I created my first professional logo.
Monday, June 08 2015
Our wonderful client, the Greenspoint District, contacted Keystone Resources to help them prepare for the upcoming2015 Offshore Technology Conference. They were looking for marketing materials to help promote the many opportunities that the Greenspoint District has to offer to those working in the Oil and Gas industry.
Friday, September 05 2014
Entering the big design world can seem a bit intimidating after being confined in the comforts of the classroom studio. Although I acquired a great deal of knowledge during my four years in the Graphic Communications program at the University of Houston, I yearned for guidance to help me transition to a full-time career as a designer.