Content Marketing Secrets: What to Include in Your First Content Marketing Strategy
January 6, 2017
We just finished up an awesome content marketing campaign for our clients, the Dermatological Association of Texas and Adara Medical Spa. They hired us to run a holiday sales campaign called “12 Holiday Steals” for them. This campaign lasted twelve days (December 5th – 20th, weekdays only) and featured one or two deals per day. The campaign was a huge success! Our clients saw an increase in online sales, web traffic, email open rates and click rates, and Facebook engagement and reach due solely to the 12 Holiday Steals campaign.
7 SEO Trends for 2017
December 20, 2016
As we’ve kept up with SEO trends and changes this year, we’ve noticed some patterns that will carry into 2017. These broad predictions are based on our own work with clients, classes we’ve attended, experts we’ve talked to, and the way that current 2016 trends have played out. We hope you pull up a chair, read what we have to say, and let us know what you think.
Six Steps to Perform a Brand Audit
December 6, 2016
A brand audit is useless unless you use the information you have gained to make progress towards your ideal situation. Create an action plan that will allow you to monitor your brand (on a regular basis), resolve inconsistencies, and improve the overall quality of your brand.
How to Conduct a Competitive Analysis
November 22, 2016
At Keystone Resources, we define a competitive analysis as the process of analyzing your business’s competitors to determine what makes your product or service unique (and better in some way) than what the competition has to offer. We recently completed one for our client, Texas A&M Qatar, so we will walk you through this example to give you a better idea of what happens during this process and how you can conduct one of your own.