What Is a Conversion Funnel and Why Do I Care?
March 7, 2017
A Conversion Funnel is the path a prospect takes through your marketing (website, social media, email marketing, direct mail, etc), ultimately resulting in a conversion. Every business and industry has some sort of funnel even if you call it something else – it could be a marketing funnel, conversion funnel, sales funnel, sales pipeline, sales process, sales cycle, and so on. If you’re in the Houston area and you're interested in growing your business, you definitely don’t want to miss this training.
How to Save 27 Minutes Every Time You Write a Blog Post
February 14, 2017
It’s helpful to create a template that will give you direction for your blogging process, no matter the topic you’re writing about. I’ve found in my own experience that using a template in the research and planning stages of writing my blog posts helps me to focus and stick to the primary message of the blog post and to prioritize each of the steps I’m taking to write, schedule, and promote the blog post.
Online Business Listings: The Key to Boosting SEO and Creating Leads for Your Business
January 17, 2017
Online business listings are websites that serve as directories for businesses – think of them as the digital version of the phonebooks we had in the past. Except with these online directories, there are a whole lot more bells and whistles that phonebooks never included. Basically, you sign up on one of these websites, fill in certain categories of information about your business, and then the website serves as a place that customers or potential customers can learn more about your business.
Content Marketing Secrets: What to Include in Your First Content Marketing Strategy
January 6, 2017
We just finished up an awesome content marketing campaign for our clients, the Dermatological Association of Texas and Adara Medical Spa. They hired us to run a holiday sales campaign called “12 Holiday Steals” for them. This campaign lasted twelve days (December 5th – 20th, weekdays only) and featured one or two deals per day. The campaign was a huge success! Our clients saw an increase in online sales, web traffic, email open rates and click rates, and Facebook engagement and reach due solely to the 12 Holiday Steals campaign.