You're a smart, capable business owner. No one is debating that. But for whatever reason, you don't have all the clients or customers that you need. Not only that, but you're feeling frustrated. You have a small business. You've worked your way up the ladder, but simply put, you just don't have the capital to spend thousands of dollars on marketing campaigns. Not yet anyway.
You think to yourself, "No problem. I've gotten this far on my own, I can certainly figure out my marketing too!" So you sit down and start planning. After many sleepless nights, you might begin to realize that you just aren't sure how to put the pieces together. You're certainly capable of doing many things required for effective marketing. But you just don't know where to start or where to spend your time.
It doesn't have to be this hard.
The problem is not that you aren't capable. Nor is it that you're not "trained" in marketing. The problem isn't even your small budget. So what is it?
When you're running a business, you have many, many things on your mind. Accounting, sales, HR, networking, creating a quality product/service, building an audience (and an ENGAGED audience at that), being a secretary, and so on. All of the above are essential. So when it comes time to add something else to your plate (marketing), your brain does the best it can.
Unfortunately, unless you spend time daily just focusing on your marketing efforts, your brain does either one of two things. One, it may shut down completely, leaving you stuck and unable to come up with anything. Or two, you just go with “what everyone else is doing,” and just do that too. More often than not, this creates an ineffective marketing strategy (if there even is a strategy in place)!
I'm not going to lie to you…there's no clear cut answer here. There are many options you COULD choose. But whether or not you SHOULD or not is another story. You can take the ideas listed in this post and implement them. Through trial and error, you will find out which ones work for you or don't work for you. And perhaps this list will inspire your mind and you'll come up with other tactics. I'm hoping that's what this post does. But the downside to trial and error is that it takes a lot of time and sometimes a lot of resources without promising much return.
Another option is to have someone like us at Keystone Resources create a step-by-step marketing strategy for you that you just have to implement. While that takes out all the guess work for you, not every small business has room for that in their budget.
A third option is to combine the two options. Bring us in for a consultation. We'll discuss your business with you, listen to your challenges, hear your goals, and then tell you which TYPES of marketing would work best for you. At that point, you can revisit this list or brainstorm additional ideas that fall within those types that will be most effective for you, and then begin your trial and error process for which tactics work best. It's basically a jumpstart for your marketing. We'll point you in the right direction, and then you can take it from there.
Since not everyone will be interested in that option, I won't go into too many details here. I'll just get straight to the point. But you're interested in discussing any of the options listed above, shoot us an email, and I'll be happy to go over things with you.
Now after reading this list, it's quite obvious that not all of these work for every business. So as a bonus, here are four key points to consider that WILL work for every industry.
Basically, what I'm saying here is that marketing is a vast piece of the puzzle. What is effective for one company may or may not be effective for you. And if you're chasing ineffective marketing, you are wasting money, time, and resources on something that will see little to no return in the end.
Break out of that cycle. Use some of the seven marketing tactics for small business that we listed here. Assuming they work for your industry. Or contact us to discuss tactics that will work for you. Either way, effective marketing is the key.
Have you seen any great marketing campaigns out there recently? Let us know what you loved about them in the comments below!