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  • Your Company’s Brand and Its Identity – Why the Two Are Different April 11, 2017

    We often get asked what the difference is between a company’s brand and its identity. After all, we offer branding services as an agency, right? The words “brand” and “branding” have become pretty diluted over the past few years – it seems like everyone’s using them without really knowing what they mean. We’re here to set the record straight. Our goal is to explain how we at Keystone Resources describe brand vs. identity so that you understand what to expect when you work with us.

    Social Media Marketing for Entrepreneurs: Does It Work? March 24, 2017

    There are a few things you can do as a solopreneur that will ensure you’re making the most out of your social media marketing efforts. Our goal is to show you the right way to do social media marketing as an entrepreneur.

    What Is a Conversion Funnel and Why Do I Care? March 7, 2017

    A Conversion Funnel is the path a prospect takes through your marketing (website, social media, email marketing, direct mail, etc), ultimately resulting in a conversion. Every business and industry has some sort of funnel even if you call it something else – it could be a marketing funnel, conversion funnel, sales funnel, sales pipeline, sales process, sales cycle, and so on. If you’re in the Houston area and you're interested in growing your business, you definitely don’t want to miss this training.

    How to Save 27 Minutes Every Time You Write a Blog Post February 14, 2017

    It’s helpful to create a template that will give you direction for your blogging process, no matter the topic you’re writing about. I’ve found in my own experience that using a template in the research and planning stages of writing my blog posts helps me to focus and stick to the primary message of the blog post and to prioritize each of the steps I’m taking to write, schedule, and promote the blog post.