Friday, January 06 2017
Content Marketing. It has become quite the buzzword over the past few years. In fact, it’s such a buzzword by now that we’re pretty sure we don’t have to convince you that it’s necessary for you to have a content marketing strategy for your business. You already know that it’s a good thing to do
Tuesday, December 20 2016
Folks, it’s already December. Although it feels like we were just talking about planning your search engine optimization (SEO) strategy for 2016, it’s now almost 2017. That means it’s time for us to once again chat about our SEO strategies for the coming new year.
Tuesday, November 22 2016
Let’s start from the very beginning. You may not be completely sure what a competitive analysis is (or, at the very least, what we mean by competitive analysis in this scenario). At Keystone Resources, we define a competitive analysis as the process of analyzing your business’s competitors to determine what makes your product or service unique (and better in some way) than what the competition has to offer.
Tuesday, November 08 2016
Design is powerful – it has the ability to change the way the world around us looks, feels, and functions. However, more importantly, design is capable of inciting action. It can communicate positive messages, encourage social change, and persuade people to take action to bring about the common good.
Tuesday, October 11 2016
While there is more to winning your next proposal than good visual communication, properly-used graphics that support your message with both facts and emotion can be a powerful persuasion tool.
Monday, September 26 2016
Preparing your response to a request for proposal (RFP) can require a significant investment of your time and focus. After all of that hard work, it would be crushing to learn your proposal was kicked out of the running for a simple mistake that could have been avoided.