What do you and 77% of failed businesses have in common?
It can be easy for you to not look at your company the way a customer might. At 9am you may have to be the manager, at lunchtime sales support, and close you may even need to act as custodial staff. You wear so many hats that a lot of times “observant consumer” doesn’t make the cut.
It’s only natural. You only have so many hours in the day to keep things running. You probably don’t even have time for an extensive marketing review.
You’re Overdue for a Marketing Audit
Performing a marketing audit is probably the most important thing you can do to grow as a company. Above all other aspects, (risk management, accounting, human resources) your appearance in the eyes of the market is the only way you have to expand. Marketing is what converts potential customers into a actual sales.
Recently, a certain major airline was in the news after incurring some negative publicity. (you can probably guess who we’re talking about). Consumer perception changed drastically after the incident. While previously they may have been viewed as friendly and professional, they are currently viewed as disorganized and inhumane.
The most frustrating part is that marketing perception issues cannot be fixed through operations. No matter how safe the airline’s flights are, how cheap their tickets are, or how delicious their on-board snacks are, allowing themselves to be seen as callus in the eyes of the market will cause permanent damage to their company.
Simply put, the longer they go without doing a marketing audit on their company the more damage they do to their brand.
The principle isn’t just applicable to large airlines and conglomerates. If left un-analyzed a negative or confusing marketing perception can be devastating for medium to small businesses as well.
A Marketing Review that fits you perfectly
This month were introducing the Keystone Resources Marketing Report Card. We boiled down all the parameters that our marketing specialists use when doing in-depth analysis into a short checklist of the key metrics used to ensure you have a congruent brand and marketing image with room for growth.
Am I sending the wrong message about my company with my graphics/color scheme?
Is Google putting me in the correct search results?
Am I making a careless technical mistake that is preventing customers from subscribing to promotional emails?
These are all questions that are easy to leave unanswered, but have a drastic effect on your ability to bring in new customers.
For a limited amount of time you can get a complimentary report card from one of our trained marketing specialists giving you a top to bottom assessment of your marketing status.
Our report gets straight to the point and plainly explains the metrics that make a difference to your bottom line.
How to get yours…
Click here to learn how to download your free custom marketing report card. You’ll enter some details about your business and our marketing specialist will process your recommendations within 24 hours.
If you have any questions about your report, don’t worry. Just call us during normal business hours and we can guide you through the assessment step by step. At Keystone Resources we live and breath marketing so you don’t need to. We’re a different kind of creative.